Coke Wants You to Float Away to Happy Land on Another Impossibly Sweet Ad Follow the red balloon
Coca-Cola have recently released their new advertising campaign which takes a rather different technical approach.
In this advert, they have used the power of animation. Usually, we expect to see Coca-Cola through the ages or a big lorry with Santa Claus plastered all over the front of it, you just know it is Christmas when that happens!
In this advert, Coca-Cola have used their brand colour and ingeniously came up with the idea for the viewers to follow 'the red balloon'. This red balloon is flying higher and higher, going up the levels of a several story high block of apartments, following the heart wrenching stories which affect people emotionally some point in their life, moving home, moving in, moving out to university...Coca-Cola have recaptured these events in animation.
And it works! The power of brand image
Good work Coca-Cola, such a great idea- Let me know what you guys think in the comments!
