Print advertising for Kelly's of Cornwall

Kelly's of Cornwall has been a family run business for over 100 years set up in 1890. The ice cream is made from Cornish clotted cream and whole milk from cows grazing in the fresh green fields of Cornwall (Kelly's, 2012). In order to reposition Kelly’s, a campaign will be created using the concept of their Cornish heritage.  

Advertising brief 

As part of the campaign to reposition Kelly’s of Cornwall, a set of 4 different print adverts will be created.  The adverts will be based around the beauty of Cornwall, the fresh Cornish produce, associations and memories that people may have of holidays in Cornwall.  We will be aiming the campaign at adults who have very young families, people who are in the B or C1 socio-economic groups. The adverts will reflect the family orientated approach using children, illustrations and bright colours or the social class status of luxury and class using darker colours, fancy text and sophisticated imagery. 
The 4 adverts will be based around the beauty of Cornwall, associations with Cornwall and the beach, the fresh produce going into the ice cream and the idea that it can be enjoyed by everyone whilst aiming at families so they might have a quirky and fun appeal to them. The adverts will give consumers the idea that you can enjoy Cornwall without having to be there by presenting people with happy thoughts. We want people to associate Kelly’s with happy thoughts and good memories.
All of these adverts were created by using original images and edited in Adobe Photoshop Elements 7. 

My five print advert ideas:

References

Beach retreats (2013) Image of Kellys ice cream and pudding. [Online] Available from: http://www.beachretreats.co.uk/icecream.ashx [Accessed: 13/02/13].

Design week (2009) Image of Kelly’s packaging and cornett. [Online] Available from: http://www.designweek.co.uk/news/creative-direction-packages-kelly%E2%80%99s-ice-cream/1140981.article [Accessed: 13/02/13].

Evape (2010) Image of blackcurrant. [Online] Available from:  http://www.evape.co.uk/evape-black-label-premium-e-liquid-juice/sweet-flavours/blackcurrant-burst-e-liquid.html [Accessed: 13/02/13].

Kelly’s (2012) Official website for Kelly’s of Cornwall: About us. [Online] Available from: http://www.kellysofcornwall.co.uk/about-us/ [Accessed: 23/01/13].

Map of Cornwall (2012) Image of map of Cornwall. [Online] Available from: http://www.davidpolkinghorne.co.uk/index.php?p=1_37_Tregenna-Farm [Accessed: 13/02/13].

Natural home remedies (2012). Image of mint. [Online]. Available from:  http://www.natural-homeremedies-for-life.com/mint-face-pack.html  [Accessed: 13/02/13].

Oxford blog (2012) Image of chocolate. [Online]. Available from: http://blog.oxforddictionaries.com/2012/09/ten-facts-about-the-word-chocolate/ [Accessed: 13/02/13].

Pixiehall (2013) Image of honeycomb. [Online]. Available from: http://www.pixiehall.co.uk/shop/confections/golden-honeycomb/ [Accessed: 13/02/13].

SAAW International (2013) Image of dairy cow. [Online] Available from: http://www.saawinternational.org/cows.htm  [Accessed: 13/0/13].

Science daily (2010) Image of sparrows flying. [Online] Available from: http://www.sciencedaily.com/releases/2010/04/100429082854.htm [Accessed: 13/02/13].

Strawberry woman (2013) Image of strawberry. [Online] Available from: http://strawberrywomen.blogspot.co.uk/  [Accessed: 13/02/13].

This is pot (2011) Image of Kelly’s ice cream products. [Online] Available from: http://www.theispot.com/whatsnew/2011/6/paul-morton-kelly-s-of-cornwall.htm [Accessed: 13/02/13].

Wallpaperswide (2012) Image of green grass field. [Online] Available from: http://wallpaperswide.com/beautiful_green_grass_field-wallpapers.html [Accessed: 13/02/13].

123rf (2013) Image for boy eating ice cream. [Online] Available from: http://www.123rf.com/photo_14105305_happy-child-boy-eating-ice-cream-in-studio-isolated.html [Accessed: 1/5/13].

Colourbox (2013) Image for girl eating ice cream. [Online] Available from: http://www.colourbox.com/image/child-eating-ice-cream-isolated-on-a-white-background-image-2688302 [Accessed: 1/5/13].

Kelly’s of Cornwall (2013) Image for new Kelly’s raspberry flavoured ice cream. [Online] Available from: http://www.kellysofcornwall.co.uk/product/new-kellys-clotted-cream-raspberry/ [Accessed: 2/5/13].

Image envision (2013) Image of kart wheeling raspberry.[Online] Available from: http://www.imageenvision.com/3d-graphic/50767-royalty-free-rf-illustration-of-a-3d-raspberry-mascot-doing-a-cartwheel---version-1-by-julos [Accessed: 2/5/13].