TV and Cinema advertising for Kelly's of Cornwall

Advertising brief 

As part of the same campaign to reposition Kelly’s of Cornwall, a TV/ cinema advert will be created. The same advert will be used for both sources of media as part of the same campaign. The adverts will be based around the beauty of Cornwall, the fresh Cornish produce, associations and memories that people may have of holidays in Cornwall.  We will be aiming the campaign at adults who have families, people who are in the B or C1 socio-economic groups.The advert will show the beauty of Cornwall with families spending time together, making memories and building experiences which they can look back on. These memories will play as a target in order to change consumer’s behaviour making Kelly’s their first choice of ice cream. The advert will give consumers the idea that you can enjoy Cornwall without having to be there by presenting people with happy thoughts. We want people to associate Kelly’s with happy thoughts and good memories.  

My first idea... 

My storyboard for my first TV/Cinema advert of which i drew using key points in the scenes hopefully showing viewers how each scene transforms into the next.

My second Idea... 

The second advert is based around the enjoyment of ice-cream by children. Using the children aspect of the first advert, the second advert talks to 5 children about ice-cream and their favourite flavours, showing action shots of the children too. All of which is all shown on the advert meeting all 5 of the children using the idea that Kelly’s ice-cream is enjoyed by everyone which is the slogan for this advert. The image of the cows at the beginning is giving the audience the idea of the fresh produce whilst showing the beauty of Cornwall. The closing image of the dad and child walking away to the sea from the sandcastle is a good closing scene showing the beauty of Cornwall. All of the interviews will swap from child to child but focussing on these 5 children only showing them laugh, stare, talk, play etc. This advert as well as the one from idea 1 is aimed at families as mentioned in the brief.

References 

Delicious magazine (2013) Image of Kelly’s of Cornwall logo. [Online] Available from: http://www.deliciousmagazine.co.uk/article.aspx?ID=2043 [Accessed: 02/02/13]. 

Take the family (2013) Image for father and child on beach. [Online] Available from: http://www.takethefamily.com/destinations/united-kingdom/england/cornwall  [Accessed: 1/5/13]. 

Guardian (2009) Image for cows in field. [Online] Available from: http://www.guardian.co.uk/environment/2009/oct/26/palm-oil-initiative-carbon-emissions  [Accessed: 1/5/13]. 

123rf (2013) Image for boy eating ice cream. [Online] Available from: http://www.123rf.com/photo_14105305_happy-child-boy-eating-ice-cream-in-studio-isolated.html [Accessed: 1/5/13]. 

Colourbox (2013) Image for girl eating ice cream. [Online] Available from: http://www.colourbox.com/image/child-eating-ice-cream-isolated-on-a-white-background-image-2688302 [Accessed: 1/5/13].

Colourbox (2013) Image for girl eating ice cream. [Online] Available from: http://www.colourbox.com/image/joyful-child-girl-eating-ice-cream-in-studio-isolated-image-6460759  [Accessed: 1/5/13]. 

Colourbox (2013) Image for children eating ice cream. [Online] Available from: http://www.colourbox.com/image/happy-children-little-girl-and-boy-eating-ice-cream-on-image-3918715 [Accessed: 1/5/13]. 

Colourbox (2013) Image for boy eating ice cream. [Online] Available from: http://www.123rf.com/photo_17411726_kid-or-child-eating-ice-cream-isolated-on-white-studio-shot.html [Accessed: 1/5/13].